January 2026 - Pregnancy brings physical changes, emotional shifts, and evolving daily routines, making comfort and ease essential in everyday dressing. Yet maternity wear in India often feels limited, overly functional, or disconnected from real-life needs. Addressing this gap is 9shines Label, an Indian nightwear and loungewear brand known for designing maternity essentials that support women through pregnancy and beyond with comfort-first fabrics and thoughtful fits.
The brand’s maternity collection is built around thoughtfully designed essentials that support women from the first trimester through post-delivery. Lightweight knee-length maternity nighties made from airy 100% cotton offer everyday comfort from day one, while Long T-shirts made for walks and yoga — lightweight, breathable, and perfect for everyday comfort, available up to 7XL. As the body changes, soft cotton kaftans with adjustable drawstrings adapt gently to growing bellies, offering ease without restriction. For later stages, zipless feeding maternity nighties, recommended from the eighth month, feature discreet pull-down feeding access and back belts for fit adjustment, making them practical during feeding and beyond. Completing the range are house coats designed for post-delivery comfort, easy to wear and remove with secure double-knot closures that balance functionality with everyday wearability.
Founder Krutika Bhupta shares, “Maternity wear should feel supportive, intuitive, and comforting during a time when women are already navigating so much change. At 9shines Label, our focus has always been on creating essentials that adapt naturally to a woman’s body and routine, without adding complexity to her day.”
Rooted in everyday Indian living, 9shines Label’s maternity designs focus on breathable fabrics, relaxed silhouettes, and easy functionality suited to changing climates and routines. By combining comfort-led design with inclusive sizing and practical construction, the brand continues to make maternity dressing feel natural, supportive, and thoughtfully considered.
Available at: https://www.9shineslabel.com/
Media Contact: Rutuja Malve | media.prgladucame@gmail.com
